Press release: microwavable white asparagus tips

GOURMET TRADING COMPANY LAUNCHES NEW PRODUCT:  MICROWAVABLE WHITE ASPARAGUS TIPS

Gourmet Trading Company Microwavable White Asparagus Tips available now

              LOS ANGELES –April 16, 2008 –Gourmet Trading Company, based in Los Angeles, California announces they have launched a new product for the retail and food service industries:  Microwavable White Asparagus Tips.

The new Microwavable White Asparagus Tips use only the best, most tender part of the white asparagus so they are 100% useable requiring no peeling or prep.  They also ensure extended shelf life and reduced shrink through use of the StePac modified atmosphere bag technology.

Julia Inestroza, Marketing and Merchandising Manager for Gourmet Trading Company stated, “The new Microwavable White Asparagus Tips received great reviews during our product testing phase, and we look forward to bringing them to market.  Their great taste will make them a consumer favorite both in the retail and food service arenas and their ease of preparation will make them a hit in any kitchen.” 

Brian Miller, Sales Manager at Gourmet Trading Company commented on the new product “We are excited about this new product as it fits well with our full line of products, both conventional and value added.  The year round availability and steady pricing of this product will allow food service customers to plan their menus months in advance. ”

Gourmet Trading Company Microwavable White Asparagus Tips are available immediately.  For more information about Gourmet Trading Company and this new product, please visit www.gourmettrading.net .

About Gourmet Trading Company:

Gourmet Trading Company, headquartered in Los Angeles, CA, was founded in 1982.  Their control over the supply chain of fresh asparagus and berries enables them to offer superior service to their customers and growers all over the world.  Strong grower relationships globally, a state of the art packing facility in Pasco, Washington, implementation of their own traceability system, management of their own farms in Peru and California, in-house warehousing through Gourmet Logistics, and continual investment in their business enables them to provide high quality asparagus and berries all year round.  To provide the best service for customers and communication with suppliers, Gourmet Trading Company has additional offices in Miami, Florida, Pasco, Washington, El Centro, California, Bakersfield, California, Buenos Aires, Argentina, Auckland, New Zealand; Lima, Peru; Tokyo, Japan; and Caborca, Mexico.

Additional information is available at www.gourmettrading.net

INTERVIEW CONTACTS:

Brian Miller, Sales Manager, Gourmet Trading Company, 310-216-7575

brian@gourmettrading.net

Julia Inestroza, Marketing and Merchandising Manager, Gourmet Trading Company, 310-916-2075

julia@gourmettrading.net