press release: Gourmet Trading Company to market green giant fresh asparagus.
INTERVIEW CONTACTS:
Darci Eckermann, Senior Vice-President, Green Giant Fresh/The Sholl Group II, 952-475-9088 x113
Chris Martin, President & CEO of Gourmet Trading Company, 310-216-7575
Julia Inestroza, Marketing and Merchandising Manager, Gourmet Trading Company, 310-216-7575
Jason Landry, VP Sales, Green Giant Fresh/The Sholl Group II, 207-847-9307
FOR IMMEDIATE RELEASE FOR IMMEDIATE RELEASE
 
GREEN GIANT® FRESH ADDS GOURMET TRADING COMPANY AS NEW PARTNER FOR ASPARAGUS
Green Giant Fresh brand asparagus to hit grocer shelves in March of 2008
MINNEAPOLIS –January 29, 2008 – The Sholl Group II, Inc., the Minnesota-based marketer of selected Green Giant Fresh produce products, is expanding the brand with a partnership with Gourmet Trading Company, based in Los Angeles, California. The alliance will involve growing, packing, shipping and marketing Green Giant Fresh branded asparagus.
“Our partnership with Gourmet Trading Company is a natural fit and we are very excited about partnering with Gourmet Trading, a company that shares our commitment to quality and customer service.” said Darci Eckermann, Senior Vice-President of The Sholl Group.
Chris Martin, President and CEO of Gourmet Trading Company stated, “We feel that with our position as the largest year round distributor of fresh asparagus in North America, the ability to offer such a globally recognized brand in addition to our Gourmet brand will benefit all of our customers.”
Green Giant Fresh and Gourmet Trading Company will work in parallel to ensure that the highest food safety standards are upheld. Each company has their own food safety programs and will work together to further their joint food safety goal.
The Green Giant brand is recognized by 96% of consumers and continues to provide consumers with a wide variety of high quality fresh fruit and vegetables. “We are excited to work with a company as committed to the end consumer as we are. We look forward to coming up with new and exciting ways to educate and inspire consumers about fresh asparagus,” said Julia Inestroza, Marketing and Merchandising manager for Gourmet Trading Company.
The Green Giant Fresh brand of asparagus will be hitting store shelves nationwide starting in March 2008.
About The Sholl Group, Inc.
The Sholl Group, Inc./Green Giant Fresh was formed in 1995 by Jeff Sholl to bring the Green Giant brand to the fresh produce industry. The Green Giant brand was created by The Pillsbury Company and later acquired by General Mills, Inc. Since 1995, The Green Giant Fresh product line has grown across multiple produce categories, including potatoes, onions, carrots, tomatoes, other vegetable commodities such as lettuce, broccoli, and cauliflower, value-added salads and fresh fruit including apples, berries, pears, cherries and grapes.
The Sholl Group founder and president, Dr. Jeff Sholl, was a former Vice President and General Manager at Pillsbury. Additional information is available at www.greengiantfresh.com.
About Gourmet Trading Company:
Gourmet Trading Company, headquartered in Los Angeles, CA, was founded in 1982. Their control over the supply chain of fresh asparagus and berries enables them to offer superior service to their customers and growers all over the world. Strong grower relationships globally, a state of the art packing facility in Pasco, Washington, implementation of their own traceability system, management of their own farms in Peru, in-house warehousing through Gourmet Logistics, and continual investment in their business enables them to provide high quality asparagus and berries all year round. To provide the best service for customers and communication with suppliers, Gourmet Trading Company has additional offices in Miami, Florida, Pasco, Washington, El Centro, California, Buenos Aires, Argentina, Auckland, New Zealand; Lima, Peru; Tokyo, Japan; and Caborca, Mexico.
Additional information is available at www.gourmettrading.net
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